With a message to inspire individuals to use their power to become a Super Hero for the planet, the new platform launched from Earth Hour’s global headquarters in Singapore will allow anyone to use their voice 或者 their dollar to take action and support projects across the globe.
Now run globally from Singapore at the 心 of Asia, Earth 小时 has rapidly grown to involve hundreds of millions of people from all walks of life and global landmarks across 7000 cities and towns and 154 countries and territories.
Andrew Garfield, who plays Peter Parker/Spider-Man in the upcoming movie The Amazing Spider-Man 2, is supporting the Earth 小时 Blue project ‘A Flame Called Hope’. The project aims to provide clean bio-gas energy for local communities in Nepal, thereby reducing deforestation and providing an alternate means of livelihood for families in the area.
This bio-gas initiative will ultimately help transform the lives of children in communities of Nepal’s Terai Arc Landscape, 由 allowing them to go to school instead of accompanying their parents to collect firewood.
Children in a village in Nepal sent Andrew 加菲猫 a personal heartfelt video message here: link to support the project, and their message “I 爱情 你 Spider-Man” shows that the impact of Super 超能英雄 can reach far beyond fiction.
加菲猫 says: “Earth 小时 is launching the world’s first crowdfunding and crowdsourcing platform for the planet, so 你 too can become a Super Hero just like Spider-Man.”
Emma Stone, who plays Gwen Stacy in the film, has chosen to support the Earth 小时 Blue ‘Puppy Protectors’ project, which aims to train sniffer dog 小狗 and their handlers to track animals, find wildlife crime scenes, detect illegal trade items, and chase down poachers with the rangers on the frontlines of Chitwan National Park, Nepal.
WWF is working with governments across the globe to combat wildlife crime 由 protecting 动物 in their natural habitats, and is using sniffer 狗 as a solution to finding poachers and illegal wildlife products around the world.
“Earth 小时 gives 你 the power to inspire anyone, even if you’re just one person. And Earth 小时 is much 更多 than an hour. There are great projects from the crowd, for the planet, happening all over the world,” says Emma Stone.
Much of the success of Earth 小时 has so far been fueled 由 the global mobilisation of people across the world taking part in the annual ‘lights out event’, which will be held this 年 on March 29, 2014 at 8.30pm.
In tandem with the crowd’s enthusiasm at events across the world has been Earth Hour’s massive digital presence, which since its inception in 2007 has grown to reach hundreds of millions of people via social platforms from across the world. Earth 小时 envisions the new crowdfunding and crowdsourcing platform will generate environmental outcomes 由 harnessing these participants to help choose and raise funds for their favourite on-the-ground projects available on the new digital platform.
“Earth 小时 is about using your power to make a difference. Anyone can make an impact whether 由 using their voice 或者 由 giving a few dollars, and now 你 can do it from the palm of your hand,” 说 Andy Ridley, CEO and Co-Founder of Earth Hour.
The Amazing Spider-Man 2 director Marc Webb has already backed the ‘Power up a Ranger” project in Indonesia which aims to provide better equipment for WWF Rangers protecting Indonesia’s endangered wildlife such as the Sumatran Tiger, Elephant, Rhino and Orangutan and their forest habitat.
Earlier this week, Webb, Spider-Man co-creator Stan Lee, composer Hans Zimmer, and musical collaborator Pharrell Williams took to social media to share their support for Earth Hour, with Williams tweeting, “This time, he'll save the environment. Spidey is the first Super Hero ambassador for @WWF's #EarthHour @SpiderManMovie.”
The projects on Earth 小时 Blue are all vetted 由 WWF, one of the world’s largest and most respected conservation organisations. These WWF vetted projects are creating solutions to the environmental challenges facing our planet.
Following the same open sourced approach of Earth Hour’s on-the-ground activities, anyone can be among the first innovators to engage with the projects and multiply their power for the planet. In addition, people can add their voice and input to certain projects, engaging far beyond financial support. Using these two sides of crowd-centric support, Earth 小时 is hoping that the new platform will grow its efforts to cement its place as a 年 around movement. In Singapore, the focus will be on crowdsourcing pledges for local sustainability actions including raising air conditioner temperatures 由 one degree, water conservation, energy efficiency and reduction in use of plastic.
Sony Pictures Entertainment, the studio behind The Amazing Spider-Man 2, is contributing to a WWF-China and Earth 小时 Blue project that provides efficient cookstoves to prevent deforestation in the habitat of the Giant Panda. Through its efforts, the studio will receive 金牌 Standard carbon offsets that render the entire physical production of The Amazing Spider-Man 2 as well as its publicity tour, carbon-neutral.
Expanding on many sustainability efforts over the years, The Amazing Spider-Man 2 became the most eco-friendly tentpole production in the history of Columbia Pictures. These environmental efforts, on set and off, were supported at every level – from producers, studio executives, and cast and crew and began as soon as the film went into pre-production.
“I’m very proud of the fact that The Amazing Spider-Man 2 is entirely carbon-neutral. We made a commitment to be as eco-conscious as possible during production itself, when we took a special effort to think green and avoid waste; now, completing that process with Earth 小时 Blue is a wonderful testament to what we can achieve when we all work together,” says Jeff Blake, Chairman, Worldwide Marketing and Distribution, Sony Pictures Entertainment.
So use your power and be inspired to be your own Super Hero for the planet at earthhour.org!
