Pepsi How much of a 粉丝 are you? (Questions from a college student.)

Bagheera posted on Nov 16, 2009 at 01:52AM
Hello, everyone.

Not only am I a huge soda fan, but I'm also a PhD student conducting some brand loyalty research.

So if you wouldn't mind answering the following questions, that would be awesome!

1) Pepsi is your favorite soda, right? So when/how did you first become a fan of - or brand loyal to - Pepsi?

2) Do you buy 2 liter bottles? 12-packs? 6-packs? Etc?

3) How much Pepsi do you generally drink in a day?

4) How much Pepsi do you generally drink in a week?

5) How often do you buy Pepsi?

6) Describe the "personality" of Pepsi.

7) Now, describe your personality.

8) What do you think of Pepsi's current advertising efforts?

9) Please describe your favorite advertising for Pepsi.

And that's all, folks.

I'd really love hearing from all of you. (And you'd really be helping me out with some preliminary research!)

Thanks!

Pepsi No 回复