posted by Nevermind5555
"I grew up with Aaliyah's music," 说 Killian Wells, CEO of Xyrena. "As a huge fan, this is a very personal release for me and my company. We set out to create a fragrance to be cherished 由 Aaliyah's 粉丝 and also introduce her to a new generation."
由 consulting with both her mother and brother, Xyrena was able craft a true aromatic tribute inspired 由 actual fragrances 阿丽雅 wore. The resulting fragrance is unisex but leans masculine, as 阿丽雅 favored traditional men's scents in line with her signature, sexy tomboy image. The formula is also a hue of black, which was Aaliyah's 最喜爱的 color. 阿丽雅 由 Xyrena has base notes of vanilla, sandalwood, amber, and jasmine; middle notes of black pepper, 紫色, 紫罗兰色 and leather; with 最佳, 返回页首 notes of mint, lavender and mandarin.
"It has been wonderful working with Xyrena to create an incredible fragrance that embodies the beauty, mystery, and creativity that my sister infused into every aspect of her life," 说 Rashad Haughton, Aaliyah's brother.
阿丽雅 由 Xyrena is a luxury Extrait de Parfum and is available for pre-order (at Xyrena.com/Aaliyah) starting today for $64. Shipments will begin in mid-October. Xyrena will donate 5% of the gross sales from the fragrance to The 阿丽雅 Memorial Fund.
Xyrena has released an official commercial spot, which can be viewed at Vimeo.com/Xyrena/Aaliyah. The high-energy spot features a group of talented young dancers including 流行的 Vine stars Joey Arias and Fiña DuBois.
Based in Los Angeles, Xyrena is the world's first celebrity-partnered on-demand perfumery. Xyrena was founded 由 Killian Wells, who coined the name as a compound of two terms, XY for Male and Female chromosomes (echoed 由 the brand's unisex fragrances and cosmetics) and RENA, from the Latin word renascor, which means "to be renewed 或者 reborn." Certified 100% vegan and cruelty-free 由 PETA, Leaping Bunny, and Vegan Action, Xyrena offers fragrances that fuse the upscale quality of niche cosmetic brands with the added personality of celebrity curation.