We read 图片 and pictures in an attempt to decode them and make sense of what they mean to us.
Semiotics is the study of signs but also of anything which stands for 'something else'. Signs can be anything: sounds, pictures, words, objects, hand gestures for example. Semiotics, which is also known as 'semiology' has been recognised and regarded as one of the main theoretical areas within media and cultural studies. I think this is because that we realise that there is 更多 than one way of 阅读 a TV show, film, photo, poster. It is one thing describing what it looks like, but it is also another...
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