From my experience, 查看 are not only counted 由 the 查看 of the club's 粉丝 but also 由 the people who are not even users of this site. It counts how many people cliked on that link 或者 saw that content in the internet too.Perhaps, there are a lot of people out there who searched for 图片 由 using the key words that are used in that content .This is the reason every good user of 潮流粉丝俱乐部 tells others to use appropiate key words while uploading a content.
That's not strange at all. I've 发布 some of my 摄影 on a club, and it got way 更多 查看 than the people in that club. When 你 搜索 on 谷歌 and etc, it brings up pictures from 潮流粉丝俱乐部 and people who aren't on Fanpop's 查看 are counted too. Plus people don't have to be a 粉丝 of the club to view it.
Since it's a One Direction image, no, there and tons, AND LITTERALLY TONS, people that are 粉丝 of one direction. So if someone google's one direction, and that image will come up, and they will look at it. So not strange at all.