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TheJellyJar said:
A a 粉丝 of both franchises and being a history buff, I think I can help 你 answer this. You've probably heard of the art of rhetoric, which includes propaganda, sensationalism, and most importantly MARKETING. This is where a person 或者 group uses facts, their own reputation, and emotional appeal in order to not only draw favor to an action 或者 product, but also feel against the opposite action/product. Here we see 任天堂 and SEGA, two reputable companies of the time, standing at the 最佳, 返回页首 with products that directly competed with each other (platformers Mario and Sonic). And what else would they do but use rhetoric in 电视 and magazines to create loyal customers? Many marketers from the time admit that 任天堂 and SEGA's competition was remarkably vicious. The result was very loyal Mario 或者 Sonic fans, swayed 由 the media to despise the competitor. Even when SEGA's hold on the market collapsed, the feelings continued, because these strong opinions now engraved in gamers' minds were passed down through role-modeling to younger siblings/cousins, friends, and future children. So this is why we have the Mario-Sonic problem. Now that we are in a "Mario & Sonic era" a lot of this heat is withering away, but it still exists, and it probably will for a while.
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