(Note: I first published this on LinkedIn. I thought fellow 粉丝 might enjoy it). Did 你 ever see a movie that 你 felt was speaking to 你 - one in which the character experienced something that 你 could relate to in your gut? 或者 maybe 你 heard the lyrics to a song that captured your personal heartbreak? 或者 maybe 你 saw a commercial for something 你 just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand 或者 a company...