As we of the 音乐电视 generation know, 音乐 视频 are a great medium for artists with only a few restrictions. One must convey a message within the two 或者 three 分钟 designated for the song (of course except for rare cases like link). It must be entertaining enough to encourage multiple viewings, and be 'main-stream' so to allow for TV viewings at midnight or mid-day. Follow these, and you'll have a video fit for 音乐电视 或者 VH1.
But what makes a great 音乐 video?
1. It must be unique. This is a given. We have all seen enough angst-ridden m.v.s where the crying/angry/hurt girl/guy rides the bus/train/car, etc. Same goes for rapper 视频 with scantily-clad female dancers.
2. Tells a story. It can be a bizarre story that doesn't make much sense until the end, but one must feel satisfied at the conclusion [see link 由 YeYe 或者 link 由 Foo Fighters.]
3. The artist 或者 director must not feel confined to matching the visuals of the video perfectly with the lyrics. While good in some cases (link) it tends to be a sign of a novice (bad) video director. [A good example of non-matching visual-to-lyrics? Watch link.]
4. Makes a lasting impression and/or is memorable. This applies 更多 to the older 音乐 videos, the forerunners to great 音乐 videos, that might not have the best production values but people still remember them and are often sampled 由 other artists & mediums. An obvious example is Aha's original link and Family Guy's link.
5. One must realize that a great 音乐 video does not mean a great song with a mediocre video, but a fabulous mv can have a mediocre song. There are some fabulous and iconic songs with okay 音乐 视频 (some being uploaded to this spot) but this soapbox 文章 is a tribute to those 视频 that stand out. Do 你 think of the 音乐 video long after you've seen it, even if you've only seen it once? Did it captivate 你 when 你 first saw it? These should be the 问题 你 ask yourself when determining whether it is great!
Please let me know what 你 think adds to the formula of a knock-out 音乐 video!
But what makes a great 音乐 video?
1. It must be unique. This is a given. We have all seen enough angst-ridden m.v.s where the crying/angry/hurt girl/guy rides the bus/train/car, etc. Same goes for rapper 视频 with scantily-clad female dancers.
2. Tells a story. It can be a bizarre story that doesn't make much sense until the end, but one must feel satisfied at the conclusion [see link 由 YeYe 或者 link 由 Foo Fighters.]
3. The artist 或者 director must not feel confined to matching the visuals of the video perfectly with the lyrics. While good in some cases (link) it tends to be a sign of a novice (bad) video director. [A good example of non-matching visual-to-lyrics? Watch link.]
4. Makes a lasting impression and/or is memorable. This applies 更多 to the older 音乐 videos, the forerunners to great 音乐 videos, that might not have the best production values but people still remember them and are often sampled 由 other artists & mediums. An obvious example is Aha's original link and Family Guy's link.
5. One must realize that a great 音乐 video does not mean a great song with a mediocre video, but a fabulous mv can have a mediocre song. There are some fabulous and iconic songs with okay 音乐 视频 (some being uploaded to this spot) but this soapbox 文章 is a tribute to those 视频 that stand out. Do 你 think of the 音乐 video long after you've seen it, even if you've only seen it once? Did it captivate 你 when 你 first saw it? These should be the 问题 你 ask yourself when determining whether it is great!
Please let me know what 你 think adds to the formula of a knock-out 音乐 video!