Justin Bieber may not realize that his power affects TV shows too. The pop 星, 星级 is partly responsible for the renewal of MTV's scripted comedy "The Hard Times of RJ Berger" which he mentioned on Twitter once.
The 音乐 channel has 给 the 显示 a 秒 season after it receives an increase of 31% in rating. Statistically "Berger" performed quite mild in the first half of season 1. But after the July 19 tweet 由 Bieber in which he said, "Just met the guys who created that new 显示 on @MTV 'The Hard Times of #RJBerger' good dudes.
Show's on tonight at 10pm. Funny stuff," the rating went up 由 9% that night. Then the 下一个 week, it absorbed even larger audience with 14% increase.
"We have been so heavily branded as a reality network [that] it will take a beat for our viewers to embrace this new diverse slate on the channel. That's why we are so thrilled 由 the response to Hard Times," 音乐电视 President of Programming Tony DiSanto told TV Guide.
Bieber himself has not responded on Twitter but his rep told EW the singer is "happy he could help good people...if he helped at all." "Berger" will return on August 23 with 12 additional episodes.