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"BARBIE VIDEO GAME HERO - Trademark Details"
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"Licensing Hotline: May 2016"
"Papercutz to Produce First 芭比娃娃 Comics Since 1990s
Papercutz has secured the rights from Mattel to 发布 芭比娃娃 graphic novels, marking the first time 芭比娃娃 has been in the comic book format since 1996, when Marvel was the publisher.
The first titles, to be released in both paperback and hardcover, will release in fall 2016 and will be tied to the core 芭比娃娃 brand and to two DVD movies, 芭比娃娃 Starlight and 芭比娃娃 小狗 Adventures. Another DVD tie-in, 芭比娃娃 Video Game Hero, which features 芭比娃娃 as a game programmer who uses her tech skills to beat the bad guys, will follow in winter 2017.
“It was something we had been pursuing for a while,” says Terry Nantier, CEO and publisher. “Barbie has been under attack and criticized for promoting values no longer in sync with how society has been evolving. But Mattel has been 展示 a lot of creativity in relaunching her, and lately they’ve been stepping it up quite a bit. They’re empowering her a lot more.”
Nantier notes that Mattel has renewed its focus on Barbie’s various professions, and is stressing diversity in race, ethnicity, and body types. The 芭比娃娃 graphic novel line will continue in this direction, featuring 芭比娃娃 and her sisters and incorporating a “be what 你 can be” theme. 图书 inspired 由 DVDs will stick closely to the themes of the entertainment, including sci-fi/fantasy for Starlight and a simple sleuthing story for 小狗 Adventures.
The 芭比娃娃 line will add new 图书 every three to four months, while various DVD-connected series will cycle in and out each year. All are wholly original, rather than adaptations of existing entertainment, and will skew slightly younger than Papercutz’s core audience of ages 8–12.
Separately, Papercutz has secured the rights for graphic novels tied to Trolls, a tentpole film release from DreamWorks 动画片 (which was recently acquired 由 NBCUniversal). The first title, published at the end of September, will be a prequel to the film; further 图书 will be released every three months. “Orders are looking really, really good,” Nantier reports."
"BARBIE VIDEO GAME HERO - Trademark Details"
link
"Licensing Hotline: May 2016"
"Papercutz to Produce First 芭比娃娃 Comics Since 1990s
Papercutz has secured the rights from Mattel to 发布 芭比娃娃 graphic novels, marking the first time 芭比娃娃 has been in the comic book format since 1996, when Marvel was the publisher.
The first titles, to be released in both paperback and hardcover, will release in fall 2016 and will be tied to the core 芭比娃娃 brand and to two DVD movies, 芭比娃娃 Starlight and 芭比娃娃 小狗 Adventures. Another DVD tie-in, 芭比娃娃 Video Game Hero, which features 芭比娃娃 as a game programmer who uses her tech skills to beat the bad guys, will follow in winter 2017.
“It was something we had been pursuing for a while,” says Terry Nantier, CEO and publisher. “Barbie has been under attack and criticized for promoting values no longer in sync with how society has been evolving. But Mattel has been 展示 a lot of creativity in relaunching her, and lately they’ve been stepping it up quite a bit. They’re empowering her a lot more.”
Nantier notes that Mattel has renewed its focus on Barbie’s various professions, and is stressing diversity in race, ethnicity, and body types. The 芭比娃娃 graphic novel line will continue in this direction, featuring 芭比娃娃 and her sisters and incorporating a “be what 你 can be” theme. 图书 inspired 由 DVDs will stick closely to the themes of the entertainment, including sci-fi/fantasy for Starlight and a simple sleuthing story for 小狗 Adventures.
The 芭比娃娃 line will add new 图书 every three to four months, while various DVD-connected series will cycle in and out each year. All are wholly original, rather than adaptations of existing entertainment, and will skew slightly younger than Papercutz’s core audience of ages 8–12.
Separately, Papercutz has secured the rights for graphic novels tied to Trolls, a tentpole film release from DreamWorks 动画片 (which was recently acquired 由 NBCUniversal). The first title, published at the end of September, will be a prequel to the film; further 图书 will be released every three months. “Orders are looking really, really good,” Nantier reports."
