When it comes to a pop star’s image, let’s just say things can get very complicated. For some, it’s all about evolution, pushing boundaries and experimenting. For others, it’s about find what works and sticking to it. After all, there’s something to be 说 about consistency in the style department.
Just ask Avril Lavigne. The Napanee-raised 唱歌 sensation first 偷了 our hearts when she burst on the scene at 17 with an album that went four-times platinum in the U.S.
Her skater-girl style topped the trend charts for the pre-teen set and young teenagers, as she took neckties and tutus to a whole new level. Trust me, I know. Lavigne was the first real style 图标 for one of my daughters, then barely 12.
Fast 前锋, 期待 a decade. Now almost 27, Lavigne’s has four albums under her sparkly belt, the latest Goodbye Lullabye, released in March and produced 由 ex-husband Deryck Whibley of Sum 41.
While this last album has yet to produce a hit single, Lavigne’s 音乐 has won her legions of 粉丝 the world over, and the prolific pop 星, 星级 is already working on a fifth offering.
But there have been 更多 than musical cogs turning in her creative mind.
Three years ago, to reach out to her fans, she created a line of clothing called Abbey Dawn, her father’s nickname for her. Her 粉丝 have been lapping up the spirited label, which is available online.
And Lavigne puts her money where her mouth is: She recently walked the red carpet at the Much 音乐 Video Awards decked out in Abbey Dawn. Some fashion critics were tough on her, hoping to see 更多 than a funky T-shirt ensemble for the glam occasion. Not that Lavigne can’t turn on the grown-up glamour when she wants to: I remember seeing her at a Chanel 显示 in Paris a few seasons back looking totally sublime and very lady-like. Insiders speculated she was going to go an upscale style route from then on.
We were wrong. Abbey Dawn took hold, and while Lavigne may have evolved artistically, well, some things 你 just don’t toy with. Unlike fashion-forward Lady Gaga, whose 粉丝 seem to be growing up alongside her, Lavigne’s keen to continue to charm a younger 粉丝 base, at least as far as her style efforts go. Actually, Lavigne seemed to bristle when I mentioned Gaga.
Then again, Lavigne’s been around much longer than Gaga, and is a good year-and-a-half older. I had the chance to talk with her recently about her trademark style and Abbey Dawn.
Remember when 你 came to the Chanel 显示 in Paris?
That was fabulous! It was so nice.
And 你 looked so amazing.
It was like this new style incarnation. 你 were wearing an incredible Chanel outfit.
It was the first time I’d ever gone to a fashion 显示 so I definitely did it right 由 going to a Chanel fashion 显示 in Paris. And it was so over the 最佳, 返回页首 and spectacular, so I dressed up. And that was like a big deal for me. I think I wore a dress and heels! And I met Karl Lagerfeld — and 你 were there!
The complete fashion experience (laughing).
I looked at 你 then and I thought what a great sense of style 你 have.
You’re a true original, no question. But I thought, “Oh, she’s graduated to some other place now.” It was like the rock chick had been left in the dirt. I didn’t realize that maybe it was just another facet of your personality that was coming out. But it wasn’t like 你 were going to subscribe to Chanel from there on in. Was there ever the urge to?
The decadence! To be that fabulous all the time in Chanel. I 爱情 Chanel and when I’m going to splurge its going to be on a Chanel bag…
Hmm, okay, so that’s like the pièce de résistance for you?
Well, I 爱情 brands like Betsey Johnson and Tarina Tarantino, too. Just fun pieces like that, that are a little 更多 affordable and available at malls.
Well, you’ve always done a great job expressing yourself via fashion and setting trends. And now you’ve got your own clothing line. Why did 你 want to share that part of yourself?
Through my 音乐 I learned that fashion is a really big part of it. And my style was really resonating with the fans. I don’t know if 你 remember on my first record, the way I wore neckties. A lot of the 粉丝 at the shows were dressing up like me, wearing ties. And then when I did the tutus, they started wearing tutus. So it was kind of cool. Then when I turned 19 on my 秒 record, I started thinking it would be really cool to have a fashion line. So I’ve had one now for three years, called Abbey Dawn. And I have that name tattooed on my forearm, so I’m very dedicated. It’s international now. We ship to over 50 countries and I’m going to trade shows and stuff like that.
Are 你 actually designing this yourself 或者 are 你 working with designers?
When I started the line, I set the style guide. And I have a team of people that I work with. I go through everything, from the fabrics and the fits, the silhouette and colours. I like black, so you’ll see like a lot of black. And the colours I like are like neon green, pink, red, so 你 kind of come up with icons, and 你 use them. When I travel internationally, like when I’m in Japan, I get a ton of inspiration. I just I 爱情 shopping there. They have such unique pieces.
Do 你 consider yourself fearless when it comes to fashion?
Sometimes I like to make a statement. I like bright, bold colours, and unique pieces. I never like to dress plain because then I feel plain. And I think what’s kind of cool about fashion is that 你 can express yourself and be your own individual through your clothing. So if 你 feel like having 粉, 粉色 hair, 或者 green hair, 或者 a Mohawk, 或者 piercings, 或者 tattoos, that’s okay. That’s what expressing yourself is all about. And it’s fun.
What does it do for 你 as a performer? How important is costume to the performance?
Well, my whole thing is that I like to be comfortable, because I’m running around on stage. But I don’t wear dresses very much because I feel uncomfortable in them. Every once in a while I will wear one, and if I do it’s usually with a pair of Doc Martens boots 或者 something like that.
But isn’t it really empowering when 你 put on the right thing?
For the stage, I like to have my outfit be a little bit over the top. Like I took a pair of Doc Martens boots and I painted them neon green and put a whole bunch of sparkles and safety pins on them. So when I put those on, I feel like I’m in a costume. 或者 I’ll have a tutu that has a whole bunch of sparkles. My microphone has a ton of rhinestones on it too.
Are 你 a big 粉丝 of Lady Gaga? I mean she’s certainly known for her “out there” style.
Well, it sounds like 你 may not look to others for inspiration because you’ve got such a distinct point of view of your own.
People ask me if I have a style icon. No, not really. I think I’ve just always kind of dressed just comfortably. And I like rock and roll elements. I like to have fun and mix and match. Sometimes I like to be girly. But if I’m going to wear heels, it’s usually with ripped pants 或者 something like that.
But you’re such a style 图标 to so many young women. Is that a little daunting for you, 或者 does it feel pretty cool?
I think it’s cool, and it’s been cool to see that within my audience. When I have 粉, 粉色 in my hair, I go out and see a lot of the girls with pink. Now I’ve got some green in my hair, and I’m sure I’ll start seeing green.
But do 你 feel that your style is evolving?
Definitely the older I’ve gotten, the 更多 I guess I’ve embraced the feminine side of style. I was quite the tomboy, with baggy pants, skater shoes, big hoods. Now I’m into skinny jeans and heels a little bit and stuff like that. So yeah. It’s evolving naturally.
Source: Avril Lavigne's clothing line: skater-girl style and beyond - thestar.com